IPP Air Cargo
Brand Identity Design Brand Identity Design
CLIENT
IPP Group
SCOPE
Brand Identity Design
AGENCY
Blab Creative
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Brand Story
IPP Air Cargo was envisioned as more than an air freight carrier — it represents a commitment to long-term reliability, precision, and trust in global logistics. Operating in an industry where every movement matters, the brand needed to convey strength without aggression, and authority without excess. The crane was chosen as the central symbol of the brand. In Eastern culture, the crane signifies endurance, nobility, and the ability to travel vast distances with grace and control. These values align naturally with IPP Air Cargo’s philosophy: steady growth, disciplined operations, and the confidence to connect markets across borders. The story of IPP Air Cargo is one of quiet strength — a brand that moves with purpose, not noise.
Design Approach
The identity was developed through a minimal and disciplined design approach, focusing on clarity, symbolism, and scalability. The crane was distilled into a geometric, forward-moving form, balancing elegance and precision while suggesting flight and momentum. A deep red (Bordeaux) color palette was selected to express authority, prestige, and confidence, setting the brand apart within the air cargo sector. Typography was kept clean and structured, supporting legibility across both corporate communications and operational environments. The broader visual language draws from the crane’s form and motion, allowing the system to remain flexible while maintaining consistency.
The final identity system positions IPP Air Cargo as a confident, premium, and future-oriented air cargo brand. Rooted in cultural symbolism yet expressed through contemporary design, the brand communicates trust, stability, and readiness to operate at an international scale.
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