Vinasoy
Veyo Gifbox Veyo Gifbox
Vinasoy corp
ART DIRECTION
Tieu Hoang
DESIGNER
Vu Tran
Brian Vo
The Veyo box designed by B-LAB Creative for Vinasoy Corp is not merely product packaging, but an essential element of the brand’s identity strategy. Carrying the message “100% Plant-based Story – Green & Wholesome,” the design emphasizes freshness, purity, and a close connection with nature, while still maintaining a modern and sophisticated look. B-LAB carefully crafted a harmonious graphic style, allowing the box to stand out not only on store shelves but also across communication campaigns.
CHALLENGE
Vinasoy launched Veyo, a new plant-based yogurt brand, with the mission to inspire healthier lifestyles and promote the message of “100% Plant-based – Green & Wholesome.” The challenge was to create a packaging and brand experience that would stand out in a competitive FMCG market, while also resonating with a younger, health-conscious audience.
OUR APPROACH
B-LAB Creative developed a packaging system that reflects freshness, purity, and vitality. Using bright, nature-inspired visuals and a clean modern layout, the box design not only communicates product values but also creates an inviting and premium shelf presence. To amplify brand storytelling, we extended the creative direction into campaign assets, including limited-edition tote bags and T-shirts, all designed to align with Veyo’s youthful, eco-friendly spirit.
COLLABORATION WITH MIN
As part of the campaign, B-LAB partnered with Min, one of Vietnam’s most influential artists. Her healthy and vibrant lifestyle perfectly mirrored Veyo’s brand values, making her the ideal ambassador to connect with the target audience. Through Min’s involvement, the campaign gained strong visibility and emotional resonance among young consumers.
OUTCOME
- A cohesive brand identity system that highlights 100% plant-based positioning.
- Increased brand awareness through a well-integrated packaging and lifestyle campaign.
- Stronger consumer engagement thanks to KOL collaboration and attractive promotional gifts.
- A foundation for Veyo to build long-term brand loyalty in Vietnam’s growing plant-based market.
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